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Digital Marketing and web development FAQ: Your Guide to Understanding Key Concepts and Practices

Digital marketing allows businesses to reach a larger audience, target specific demographics, measure the effectiveness of campaigns, and engage with customers in real-time.

Keywords are the terms and phrases that people use to search for information online. They are important because they help search engines understand the content of your website and match it with relevant search queries.

Success can be measured using metrics such as engagement (likes, shares, comments), reach, impressions, website traffic, and conversions.

By analyzing data, you can identify what’s working and what’s not, allowing you to adjust your strategies, optimize campaigns, and achieve better results.


Responsive design is an approach to web design that ensures websites work well on a variety of devices and window or screen sizes. It relies on flexible grids and layouts, images, and CSS media queries.

A domain name is your website’s address on the Internet, like It’s what users type into their browser to access your website.

An SSL certificate is a digital certificate that provides authentication for a website and enables an encrypted connection. It ensures that data passed between the web server and browsers remain private and integral.

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